The End of Streetwear? Preppy Sport Takes Over Spring 2026
The streetwear era is fading. In its place, a refined preppy sport aesthetic is reshaping both global runways and K-Fashion. 2026 marks the year when logos step aside for fit and craftsmanship.
🔥 Global Trend
Pitti Uomo set the tone. Guest designers Hed Mayner and Soshi Otsuki presented sharp tailoring over logo-heavy designs—a continuation of "Quiet Luxury."
British retailer END. announced a pivot: "The shift from high-end streetwear to preppy, heritage-based menswear is underway." Miu Miu showcased collegiate stripe rugby shirts, while oversized fits gave way to fitted polos and slim V-neck knits.
The DONDA Core revival adds depth. Vintage 2014-2016 pieces from Virgil Abloh and Jerry Lorenzo's Kanye collaborations are surging in resale markets. Original Fear of God flannels command premium prices.
Rugby shirts and hockey jerseys emerge as new staples. Hockey jerseys offer brands an ideal canvas through generous silhouettes—the progression from NBA to NFL jerseys has arrived at NHL.
🇰🇷 K-Fashion Spotlight
Seoul Fashion Week attendees matched runway impact. Bold color mixing and experimental layering dominated, with a confident "anything goes" attitude.
On Musinsa (Korea's largest fashion platform) and W Concept, blazer-and-track-pants combinations are trending. Heritage brands like Lacoste report notable growth.
K-pop airport fashion now features rugby shirts with wide-leg trousers. V-neck knits layered over shirts have become an Instagram staple.
📸 Editor's Pick
| Item | Brands | Notes |
|---|---|---|
| Rugby Shirt | Lacoste, Polo | Navy×white stripe |
| Fitted Polo | Thom Browne | Body-conscious fit |
| V-Neck Knit | Lemaire | Thin gauge layering |
| Hockey Jersey | Stussy | Vintage NHL logos |
2026 is the year of restraint over excess. The fashion landscape is evolving.
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