Hello, this is marketer Surin. The blurring lines between fashion and technology have become an everyday reality. In 2025, this trend is only accelerating, fundamentally redefining what we understand the fashion industry to be. Artificial intelligence (AI), in particular, has emerged as a key driving force, transforming not just how fashion content is produced, but also its distribution and how brands interact with consumers.
💰 Big Players' Bets: The Surge in Fashion Tech
One of the most noteworthy recent developments in fashion technology is Bill Gates' move to join the Customer Experience (CX) team at Phia, an AI-powered fashion tech startup. This signifies that tech giants recognize the immense potential of the fashion industry, and more specifically, the pivotal role AI is set to play in revolutionizing customer experiences.
Check out the Retail Technology Innovation Hub article here
Bill Gates returns to startups world as he joins CX team at AI fashion technology specialist Phia — Retail Technology Innovati
Bill Gates has taken to social media to discuss joining the customer experience team at Phia, an AI powered fashion technology tool built to make shopping smarter and more sustainable that is the brainchild of his daughter Phoebe Gates and her co-founder S
retailtechinnovationhub.com
Beyond fashion brands themselves, collaborations with technology companies are also flourishing. Oakley, a traditional eyewear brand, has revealed its work with Meta, Prada, and even astronauts to integrate technology into their design processes. This suggests that fashion is evolving beyond mere apparel production, transforming into a technology platform that expands user experiences and creates new dimensions of design.
‘We’re a technology company’: Oakley’s Caio Amato on designing with Meta, Prada and astronauts
From collaborating on smart glasses to fixing its sights on space, Amato says 2025 is Oakley’s “most innovative year ever” — and it doesn’t plan to slow down.
www.voguebusiness.com
🏭 From Production to Marketing: AI's All-Encompassing Influence
AI's role in the fashion industry extends far beyond design collaboration. It's also being utilized to maximize production efficiency. MannyAI has launched a new AI tool that automates garment costing and Bill of Materials (BOM) generation. By automating these complex and time-consuming processes, brands can reduce production costs and respond more agilely to market changes.
In terms of consumer experience, Perfect Corp's contributions are remarkable. Leading the beauty tech market in Q2 2025 with its AI and Augmented Reality (AR) technologies, the company is revolutionizing the online shopping experience through virtual try-ons and personalized beauty consultations. This integration of AI/AR for virtual experiences is expanding into fashion, with applications like virtual try-ons and AI-powered lookbook generation, allowing customers to have more vivid and personalized experiences before engaging with physical products.
Discover more about Perfect Corp.
Perfect Corp's Q2 2025 Surge: AI and AR Powering Beauty Tech Leadership
Perfect Corp's Q2 2025 Surge: AI and AR Powering Beauty Tech Leadership
www.ainvest.com
📱 The Era of New Content: AI Influencers and QR Codes
Technology is also reshaping the form of fashion content and communication. QR codes are no longer just information-carrying barcodes; they're becoming integrated into fashion items themselves, serving as a style statement. Through QR codes, brands can offer customers exclusive content, product information, and styling tips, fostering new levels of interaction.
Learn more about QR code usage
How QR Codes Are Becoming a Style Statement in Fashion and Lifestyle
Fashion isn’t just about what you wear anymore—it’s also about how you connect. From clothing tags to boutique experiences, QR codes are stepping into the lifestyle space with purpose.
www.newwavemagazine.com
Even more surprisingly, the rise of AI influencers is an undeniable trend. The case of 'Mia Zelu', an AI influencer who gained significant attention by appearing as if she attended Wimbledon in 2025, demonstrates that AI-generated entities can achieve an influence nearly indistinguishable from real individuals. This suggests that AI models and AI-generated virtual lookbooks could become crucial content strategies in fashion marketing.
Read the Mia Zelu AI influencer article
Meet Mia Zelu: The Stunning AI Influencer Who Went Viral At Wimbledon 2025
AI influencer Mia Zelu gained viral attention for an Instagram post depicting her at Wimbledon 2025, showcasing the convincing nature of AI-generated content and its impact on social media perception.
www.ndtv.com
🚀 The Future of Fashion Tech: Endless Possibilities?
In 2025, the fashion industry is undergoing unprecedented transformation through its convergence with technology. From enhancing production efficiency and innovating design to personalizing customer experiences and fostering new communication methods, Fashion AI is becoming a core competency. It's not just about cost reduction; it's about enabling brands to react to the market more creatively and swiftly.
In this context, AI-driven fashion visual content creation is no longer an option but a necessity. For instance, solutions like LaonGEN are playing a role in this fashion tech trend, helping brands efficiently generate high-quality lookbooks and fashion editorials. It is clear that the future of fashion will shine even brighter, hand in hand with technology.
Summer 2025 Fashion Trends: A New Paradigm Where Sustainability Meets Innovation
The summer 2025 fashion landscape extends far beyond mere styling, presenting a revolutionary paradigm where sustainability and innovative technology converge harmoniously. With 60% of consumers now prioritizing sustainability and innovation over brand loy
blogen.laongen.com
Creating Multiple Brand Moods with a Single Garment: TANKUS Check Blouse AI Lookbook Analysis
One of the most crucial elements in fashion branding is 'mood diversity'. The ability to showcase how a single product can adapt to various lifestyles and situations ultimately determines a brand's expandability and market reach. TANKUS Check Blouse Mood T
blogen.laongen.com
Studio-Free, Professional Quality? Complete Analysis of LaonGEN AI Lookbook Creation Process
Revolutionary Approach to Fashion Content CreationThe fashion industry is witnessing a paradigm shift in visual content creation, with AI-powered photography solutions leading the charge. LaonGEN, an innovative AI fashion photography platform, is revolutio
blogen.laongen.com