When fashion brands prepare a seasonal lookbook, the most demanding part is the shooting process. From model casting and studio setup to photography and retouching, the workflow requires significant time and budget.
In this post, we present the NINESIX 96 sheer knit lookbook as a case study, comparing traditional camera-shot images with results generated by LaonGEN Fashion AI, and exploring the potential of this new production method.
📷 Camera-Shot Lookbook
The first set of images comes from an actual photoshoot.
The sheer knit’s subtle transparency and light texture are paired with black shorts, creating a refined urban mood. With studio lighting, model posing, and composition, the brand’s intended mood is captured in a polished way—demonstrating the strength of traditional lookbooks.
These original photos serve as the foundation for generating new lookbook images with LaonGEN.
🤖 LaonGEN AI-Generated Lookbook
The following images were all generated with LaonGEN Fashion AI.
Without a camera, the same item can be reimagined in various backgrounds and moods, highlighting clear content scalability.
- Instantly place the same outfit in urban, street, or natural-light settings
- Create a full set of editorial images in a single day, without scheduling constraints
- Suitable for brand lookbooks, mood cuts, and e-commerce product pages
- Clothing registration takes about 1 hour; each image is generated in under 2 minutes
- Achieves 80–90% cost savings compared to traditional shoots
Beyond simply reproducing the look, LaonGEN introduces new styling contexts that traditional lookbooks could not easily explore. For brand teams, this means faster access to mood variations essential for seasonal planning and content operations.
🛠️ Update & Fix Function
In this case, some early images showed discrepancies in product details. Using the new Update & Fix feature, those outputs were corrected to perfectly match the original garment. The result is a final image aligned with the brand’s quality standards.
Currently, this feature is available exclusively to enterprise server clients, making it especially effective for large brands and retailers that prioritize operational efficiency.
If you are interested in the enterprise server, please reach out via the LaonGEN official website.
By comparing the corrected images with the earlier mismatched ones, the advantage of the Update & Fix function becomes immediately clear.
✨ Conclusion
Lookbook production is no longer limited to the binary choice of “shoot vs. retouch.”
LaonGEN accelerates content creation and enables brands to respond flexibly to market demands, establishing a new routine for visual production.
The statement “this season’s lookbook doesn’t require a photoshoot” is becoming a realistic alternative, and the range of moods available to brands will only expand further.
👉 Currently, LaonGEN is running a “1 Lookbook per Day” free trial event.
Don’t miss the chance to test it before the event ends and secure a wide range of content for your brand.
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