Classic Check Shirt Lookbook - Maximizing Content Versatility with 3 Different Backgrounds

Hello, this is Surin from LaonGEN.

Today, I'd like to share a case study of how we helped a small-to-medium menswear brand maximize their content utilization by diversifying a single product across three different backgrounds using LaonGEN AI technology for their F/W season lookbook.

 

Project Overview

Client Requirements:

• Product: Fall collection check shirt (navy/beige)
• Goal: Create multiple background versions of the same product
• Usage: E-commerce detail pages, SNS content
• Constraints: No budget for location shoots, 2-3 day deadline

The client had a specific need: "We want the same product shown with various backgrounds to add visual diversity to our detail pages." With traditional methods, this would require traveling to three different locations for shoots, creating significant time and cost constraints.

 

Solution Design

LaonGEN leveraged its AI technology capable of generating multiple backgrounds from a single source image, proposing three distinct concepts. In reality, creating these concepts isn't as complex as it sounds—it's simply a matter of finding reference images that represent the desired outcome.

Concept 1: Vintage Brick

An urban vintage mood featuring red brick walls and outdoor stairs. The classic check pattern of the shirt creates a complementary visual effect with the brick texture, effectively appealing to the target demographic of men in their 20s-30s.

Background Characteristics:

• Rough texture of red brick
• Geometric elements of staircase structure
• Urban outdoor environment

Here's one of the results generated with LaonGEN:

 

Concept 2: Modern White

A modern minimal aesthetic with white-tone walls and black-framed windows. The clean background focuses attention on the product itself, making it ideal for main banner images.

Background Characteristics:

• Pure white walls (product emphasis)
• Black frame windows (contrast)
• Minimalist spatial composition

Here's another result generated with LaonGEN: 

 

Concept 3: Warm Beige

A warm, emotional atmosphere created with beige-tone walls and arched structures. This concept aligns best with fall season moods and serves as an emotional closing for detail page sections.

Background Characteristics:

• Warm beige tones
• Architectural arched elements
• Soft natural lighting expression

Here's the third image generated with LaonGEN AI:

 

Production Process

Step 1: Source Image Preparation
- Received client's mannequin photography
- Verified product details (check pattern, fabric texture)

Step 2: Reference Image Upload
- Client provided reference images of desired background styles
- Uploaded to LaonGEN system

Step 3: AI Generation
- Generated 3 background versions within approximately 5 hours
- Client review and feedback

Step 4: Final Delivery
- Delivered high-resolution image files
- Provided usage guidelines for each version

 

 

Quantitative Performance Analysis

Cost Reduction

Comparing traditional methods with LaonGEN's generation approach, we achieved approximately 80% cost savings versus conventional photography.

 

Time Efficiency

More importantly than cost savings is the ease and speed of generating lookbooks. Unlike current methods where post-shoot modifications are difficult, LaonGEN enables easy updates and delivers high-quality lookbooks in just a few hours—an experience you must try firsthand to truly appreciate.

• Traditional method: Location scouting 1 week + Shooting 2 days + Post-production 3 days = approximately 14 days
• LaonGEN method: Source image prep 1 day + AI generation 5 hours = approximately 2 days
• Time reduction: 85.7%

 

Content Scalability

A particularly notable feature is that additional image generation takes only about 2 minutes per image. This means extremely flexible responses are possible for future season changes, background replacements, and additional version generation.

For example, even starting with 3 initial backgrounds:

• Christmas season: Add holiday background (2 minutes)
• Valentine's Day: Add romantic background (2 minutes)
• Summer season: Switch to bright-tone background (2 minutes)

This rapid responsiveness dramatically enhances seasonal marketing agility.

 

Qualitative Performance Analysis

Client Feedback

"We expected the process of finding and securing three locations alone would take over two weeks. Through LaonGEN, we not only drastically reduced time and costs, but the quality of the results exceeded our expectations."

 

 

Actual Implementation Success

The client strategically positioned the three generated versions as follows:

1. Main Banner: White tone (clean first impression)
2. Mid-page Detail: Brick background (visual focal point)
3. Page Bottom: Beige tone (emotional closure)

This arrangement added visual rhythm to the entire page, resulting in increased customer dwell time.

 

 

Consumer Response

When the client posted these images on Instagram, numerous inquiries about "where the photos were taken" arose. This demonstrates that despite being AI-generated, the images achieved a level of naturalness indistinguishable from actual photography.

 

 

Technical Excellence

Detail Expression Capability

• Check Pattern: Sharp expression of navy and beige intersecting patterns
• Fabric Texture: Implementation of soft shirt fabric texture
• Brick Texture: Precise reproduction of rough surfaces and mortar joints
• Window Frames: Metal texture expression of black frames
• Arch Shadows: Shadow rendering from natural light

These details go beyond simply "looking plausible"—they demonstrate that the AI has learned and reproduced even the subtle elements captured in real shooting environments.

 

 

Applicable Brand Types

This solution is particularly useful for brands with the following characteristics:

1. Small-to-Medium Brands: Pursuing maximum impact within limited marketing budgets
2. Fast Launch Cycles: Requiring rapid seasonal content updates
3. Multi-Channel Operations: Content needs across e-commerce, SNS, offline, etc.
4. Global Expansion Plans: Requiring localized backgrounds for different regions

 

Conclusion

LaonGEN's multi-background generation technology fundamentally redefines content strategy flexibility and scalability beyond mere cost reduction. What was previously "one-time shooting with no changes" in traditional photography has transformed into "infinitely modifiable content assets" through AI-based methods—a true paradigm shift.

Particularly in the current fashion industry landscape where speed of seasonal response determines competitive advantage, the strategic value of solutions like LaonGEN is becoming increasingly prominent.

You can test LaonGEN for free on our website—we highly encourage you to experience it yourself.

 

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