In the rapidly evolving landscape of Generative AI, the fashion industry has stood at a crossroads. While the potential for cost reduction and creative expansion is undeniable, early adoption has been hindered by a critical technical flaw: the lack of Consistency. For a fashion brand, an image is useless if the model's face morphs between shots or if the garment's design is altered by the AI's i..
AI-generated lookbooks are evolving quickly, but applying them directly to fashion workflows still comes with a familiar issue: the clothes don't stay the same.Even when the model and background look convincing, the garment often changes in subtle—but critical—ways. To explain this clearly, I’ll break down what we observed using the following test garments.1. Why AI Tends to Alter the GarmentMos..
For this test, I used a single Canada Goose sample to explore how far a non-shoot workflow can go when producing lookbook-style visuals with LaonGEN.Outdoor brands typically face more constraints than other categories—weather, lighting, location, timing—so the question was simple:“What kind of scenes can be created when those constraints are removed?”This post summarizes three points:a factual o..
Cider has been gaining notable visibility across online fashion platforms and social channels.Its approachable price point and trend-oriented designs are driving consistent global interest, especially in outerwear categories.Among these, wool-look jackets and structured coats have become some of the brand’s most frequently referenced items.This article provides a structured review of theWool-loo..
This post summarizes a visual test conducted with Scarlett Gasque, a London-based luxury lingerie brand.The goal was to evaluate how accurately LaonGEN’s fashion-focused AIcan reproduce the brand’s material quality, silhouette, and overall mood.1. Brand Research: Understanding Scarlett GasqueBefore generating visuals, a full brand review was required.Founded in 2023 by Chloé Rogers, Scarlett Gas..
French minimalism has established itself as more than just a trend in the fashion industry—it's become a philosophy. A.P.C. (Atelier de Production et de Création) is recognized as one of the brands that best embodies this aesthetic. This article explores minimal brand content strategies through a case study of creating diverse mood lookbooks using A.P.C.'s signature cardigan. The Essence of Fren..