This is Surin from LaonGEN.Today I want to share one of our most technically challenging projects to date: creating lookbook imagery for Wrangler denim using AI generation technology.Denim, especially vintage-washed denim, represents one of the hardest materials to recreate in AI-generated fashion imagery. The irregular fading patterns, intricate stitch lines, and that authentic worn-in characte..
Hello, I'm Surin from LaonGEN.Today, I'll share a project that validates how precisely AI can recreate a brand's distinctive mood and visual identity. Our subject: Cotopaxi, the American outdoor lifestyle brand.1. Understanding Cotopaxi's Brand DNA1-1. Brand OverviewFounded in 2014, Cotopaxi represents more than just outdoor gear—it's a comprehensive lifestyle brand built on clear philosophy and..
Hello, this is Surin from LaonGEN.Today, I'd like to share a case study of how we helped a small-to-medium menswear brand maximize their content utilization by diversifying a single product across three different backgrounds using LaonGEN AI technology for their F/W season lookbook. Project OverviewClient Requirements:Product: Fall collection check shirt (navy/beige)Goal: Create multiple backgro..
When fashion brands prepare a seasonal lookbook, the most demanding part is the shooting process. From model casting and studio setup to photography and retouching, the workflow requires significant time and budget. In this post, we present the NINESIX 96 sheer knit lookbook as a case study, comparing traditional camera-shot images with results generated by LaonGEN Fashion AI, and exploring the ..
For fashion brands, launching new products always comes with the burden of image production. Studio rentals, crew scheduling, and model booking require significant time and cost, even for a single outfit. Meanwhile, the online retail environment demands faster and more frequent content updates, making it clear that traditional methods alone are no longer sufficient. To address this challenge, La..