While most of us are bundling up in heavy coats, the fashion industry is already living six months in the future—and AI is becoming their new mood board.
🔥 Global Trend: The 6-Month Ahead Game
The fashion calendar operates on its own timeline. As temperatures drop in late January, design teams are deep into Spring/Summer 2025 preparations—finalizing lookbooks and visualizing how collections will translate to real-world styling.
From Milan to Seoul, creative directors are turning to AI image generation tools to prototype visual concepts before committing to expensive photoshoots. The technology allows teams to experiment with styling combinations and refine creative direction—all without leaving the studio.
🇰🇷 K-Fashion Spotlight: Tech Meets Tailoring
Korean fashion has long embraced the intersection of technology and style.
Now, local studios and international brands targeting the Korean market are experimenting with AI-assisted visual production.
This season, sustainable luxury continues its momentum.
Zegna's SS25 collection, featuring their Oasi Lino line crafted from 100% certified traceable European flax, exemplifies conscious craftsmanship. The Italian house's navy blue linen shorts represent what discerning Korean consumers seek: understated elegance with environmental credentials.
📸 Editor's Pick: Simulating Sprezzatura
For this editorial concept, we used LaonGEN to visualize how Zegna's SS25 pieces might style for an urban summer setting—a male model in a cream striped knit sweater paired with Oasi Lino navy shorts and beige loafers against an industrial brick backdrop.
For styling inspiration, pair relaxed linen shorts with textured knitwear for that effortless Mediterranean ease that translates beautifully to Seoul's Hannam-dong streets.
Looking ahead: Expect AI-assisted lookbooks to become standard practice as brands seek faster, more sustainable ways to communicate their vision.
LaonGEN: