Hello, I'm marketer Surin.
Today I'd like to share a genuinely useful experience with you. When you hear "Please prepare concept board images" in team meetings, it's always been quite a challenge, hasn't it?
From booking studios to hiring models, the traditional approach involves considerable time and budget concerns. Let me honestly share the results from testing LaonGEN Fashion AI directly.
Why I Chose LaonGEN
We recently faced a situation where concept board images were urgently needed for a project. The conventional photography process simply wouldn't fit our timeline.
I started with some skepticism: "Can LaonGEN actually deliver decent results for this?"
Concept Board Images Created with LaonGEN
Brand Mood Diversification Test
We experimented with multiple concepts using the same garment:
- Minimalist Studio Mood: Clean backgrounds focusing on the product
- Natural Light Outdoor Ambiance: Creating a natural, approachable atmosphere
- Vintage Retro Vibe: Classic mood for differentiation
- Modern Chic Feel: Urban and sophisticated imagery
The results exceeded my expectations. It's remarkable how one product image can express such diverse moods.
Real-World Application Cases
Seasonal Concept Proposals: We generated multiple versions by adjusting backgrounds for spring/summer vibes.
Target-Specific Styling: The same garment created completely different impressions depending on the presentation approach.
Brand Direction Review: We could visually compare minimalist vs. maximalist concepts, which helped with decision-making.
Team Response and Feedback
When we shared the generated images in our meeting, the response was quite positive.
"Are these really made without actual photography?" "We should consider this approach for our next project."
From registration to generating 20 cuts takes about 2 hours. It's manageable for teams to handle directly.
LaonGEN Concept Board Creation Process
Step 1: Basic Material Preparation
- Start with just one product photo
- AI automatically handles styling without separate models
Step 2: Mood Setting
- Choose indoor/outdoor environments
- Adjust seasonal feelings and time-of-day elements
- Match with brand color tones
Step 3: Generate Multiple Versions
- Test various styles simultaneously
- Prepare diverse directions before meetings
Advantages in Practical Use
Time Efficiency: If this quality is achievable without photoshoots, it's worth reconsidering traditional methods.
Cost Optimization: We experienced 80-90% cost reduction compared to conventional photography.
Immediate Feedback: Pre-review through images before concept finalization improved work efficiency.
Brand Consistency: AI model personalization maintains coherent brand mood.
Realistic Limitations
It's important to mention this isn't a perfect solution. There were limitations in expressing detailed product features and logos.
Due to the low resolution of the egoist brand lookbook images, text portions sometimes got modified during generation.
However, with appropriate high-resolution images, you can achieve sufficiently satisfying results.
Future Application Plans
We're planning to utilize LaonGEN extensively for the upcoming FW season.
- Creating seasonal lookbook previews
- Testing brand editorial styles
- Generating emotional images for detail pages
This is the direction we're heading.
The ability to effectively capture brand mood in images without photography confirms new possibilities for marketing workflows.