Rethinking Lookbook Creation with AI Fashion Content
As the demands for branded content increase, fashion retailers are reexamining how lookbooks are produced. Rather than static, uniform product shots, what brands need now are versatile, mood-driven visuals that convey emotion, styling possibilities, and seasonal aesthetics—all within short production timelines.
In this post, we explore how Morris Cominghome, known for its restrained and wearable daily silhouettes, used AI-generated imagery to create a lookbook for a long flare dress without relying on physical models or studio shoots.
Product Overview: Morris Cominghome Long Dress
- Brand: Morris Cominghome
- Product Name: Long Dress
- Style: Flared silhouette, fitted waistline, understated detail
- Category: Summer dailywear / feminine casual
The original e-commerce images presented the dress with clear lighting and minimal backgrounds—perfect for showing the silhouette, but limited in terms of brand expression and visual storytelling.
Lookbook Production Flow with LaonGEN
All lookbook images were created using LaonGEN, an AI fashion image generation platform that converts clothing photos into styled editorial shots using AI models.
Production time breakdown:
- Clothes registration + model integration: ~1 hour
- Image generation: ~2 minutes per cut
- Full lookbook set (10 images): completed in 30–40 minutes
No model booking, no lighting setup, no studio rental—yet the results are brand-consistent and visually rich enough for lookbooks, detailed pages, and social content.
Visual Outcomes: From One Dress to Multiple Moods
Even with the same outfit, each AI-generated image delivers a distinct tone and styling story. Examples include:
- A minimalist shot in front of European-style architecture
- Soft sunlight across a pale pink wall for a gentle romantic mood
- Wildflower fields enhancing a natural flowy silhouette
- Indoor stairwells with subtle shadows and quiet stillness
These variations demonstrate how mood-driven, high-utility fashion visuals can be scaled efficiently—suitable for both mobile-first product detail pages and visual-first campaigns.
Practical Application Insights
| Content Coverage | Lookbook + Detail Page + SNS |
| Total Creation Time | ~1 hour per outfit |
| Cost Efficiency | 80–90% cheaper than traditional shoots |
| Style Flexibility | Background, pose, and lighting customized |
| Brand Identity | Maintained through model & tone consistency |
With the increasing demands for fast, stylized content in fashion e-commerce,
AI solutions like LaonGEN provide both speed and creative control, enabling teams to expand content coverage without scaling up production teams.
📍 Explore LaonGEN Official Site
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