Can the essence of a fashion brand be reconstructed without an actual photoshoot?This project explores how LaonGEN’s AI visualization system can reinterpret the visual grammar of SANDRO, a Parisian brand known for its structured sophistication and subtle emotional tone.The goal was not simply to generate images, but to examine whether AI can understand and preserve a brand’s aesthetic logic.1. B..
What happens when artificial intelligence interprets the visual language of one of fashion’s most disciplined brands?This project explores that question through a digital reconstruction of Helmut Lang’s iconic lookbook, created entirely by LaonGEN’s AI system.Rather than replacing the original imagery, the goal was to observe how technology perceives structure, proportion, and restraint — the ve..
This is Soorin from LaonGEN.In this post, we'll explore how LaonGEN's background utilization technology can expand your content strategy, building on the Wrangler case we introduced previously.Let's dive into the "magic of backgrounds" - how a single product photoshoot can transform into multiple lookbooks with completely different atmospheres.One Photoshoot, Ten Times the ContentWhat's the comm..
This is Surin from LaonGEN.Today I want to share one of our most technically challenging projects to date: creating lookbook imagery for Wrangler denim using AI generation technology.Denim, especially vintage-washed denim, represents one of the hardest materials to recreate in AI-generated fashion imagery. The irregular fading patterns, intricate stitch lines, and that authentic worn-in characte..
Hello, I'm Surin from LaonGEN.Today, I'll share a project that validates how precisely AI can recreate a brand's distinctive mood and visual identity. Our subject: Cotopaxi, the American outdoor lifestyle brand.1. Understanding Cotopaxi's Brand DNA1-1. Brand OverviewFounded in 2014, Cotopaxi represents more than just outdoor gear—it's a comprehensive lifestyle brand built on clear philosophy and..
When fashion brands prepare a seasonal lookbook, the most demanding part is the shooting process. From model casting and studio setup to photography and retouching, the workflow requires significant time and budget. In this post, we present the NINESIX 96 sheer knit lookbook as a case study, comparing traditional camera-shot images with results generated by LaonGEN Fashion AI, and exploring the ..