Preview in Seoul 2025: AI Technology Transforms Fashion Industry
Revolutionary Changes in Fashion Content Creation
Preview in Seoul (PIS) 2025 marks a significant milestone in fashion industry innovation. The integration of AI technology into Korea's leading textile and fashion trade show represents revolutionary changes in content creation approaches.
Laonbud, an AI fashion-tech company, has partnered with the Korea Federation of Textile Industries to provide free LaonGEN AI lookbook solutions to all PIS participants.
Laonbud continues its PIS participation for the second consecutive year, following 2024.
PIS 2025 AI Lookbook Support Program
This unprecedented industry support program includes:
- All PIS 2025 participating companies eligible
- Up to 24 high-quality lookbook images and 1 VOD video per outfit
- Official registration through PIS website from May 22nd or LaonGEN Apply Form
- Korea Federation of Textile Industries collaboration
Traditional vs. AI-Powered Production
LaonGEN technology addresses traditional production limitations:
Traditional Challenges:
- High costs (170,000 KRW per outfit)
- Long timelines (2-3 weeks)
- Complex coordination requirements
- Infrastructure accessibility barriers
LaonGEN Advantages:
- 80% cost reduction (30,000 KRW per outfit)
- 10x faster production (within 3 hours)
- Single garment image input sufficient
- Multiple style and background variations
Industry Digital Transformation Context
Post-COVID digital transformation accelerated online shopping growth, dramatically increasing demand for high-quality visual content. However, production costs remain challenging for small and medium fashion companies. Visual content plays a crucial role in brand identity communication and purchase decision-making processes.
LaonGEN's Competitive Advantages
LaonGEN distinguishes itself by accurately reproducing original garment details without distortion. The AI generates photorealistic images indistinguishable from actual photography while maintaining consistency across various brand aesthetics and moods.
Industry Impact and Future Outlook
Laonbud COO Kim Gun-hyeong stated: "PIS represents one of the textile and fashion industry's most important global hubs. This free digital lookbook support enables participating companies to implement efficient digital marketing and strengthen global market competitiveness."
The collaboration provides LaonGEN technology access to hundreds of domestic and international companies, catalyzing corporate network expansion and industry innovation.
Transforming Fashion's Future
AI technology democratizes marketing accessibility for smaller fashion companies previously constrained by high-cost structures, enhancing overall industry diversity. Professional visual content created through LaonGEN effectively appeals to overseas buyers, while rapid 3-hour production timelines enable quick responses to rapidly changing fashion trends.
Conclusion: Digital Innovation Leadership
PIS 2025's AI integration symbolizes comprehensive fashion industry digital transformation beyond mere technology demonstration. This opportunity positions Korea to elevate K-fashion's global status and lead digital innovation initiatives.
LaonGEN technology's impact represents just the beginning. The convergence of AI and fashion promises innovative possibilities driving continuous industry evolution.