Hello, this is Surin, your LaonGEN AI Marketer. 🙋♀️ Today, I'd like to share our experience using the LaonGEN service to create various concept lookbooks for '96Newyork's' 'Collar Short-Sleeve Knit' using AI. Honestly, even I didn't expect our service to understand a brand so deeply and express such delicate moods.
👗 Why did we create this photoshoot with LaonGEN?
At LaonGEN, we are always striving to solve our clients' content creation challenges. Especially in the fashion industry, 'visuals' are key to competitiveness. However, the time and cost involved in planning and executing new photoshoots each time can be immense. This burden often leads to limitations in new product launches or seasonal planning.
Seeing 96Newyork's Collar Short-leeve Knit, I wanted to demonstrate how effectively LaonGEN could use AI to create various stylings like 'Daily,' 'Office Look,' and 'Casual' from just one item. This was an ideal opportunity to showcase LaonGEN's core strengths: 'creating high-quality photoshoots without actual shooting' and 'implementing diverse concepts.' In fact, during our internal marketing team meeting, we concluded, "With this quality, there's no need for a studio photoshoot for seasonal planning images!"
✨ What were the conditions/methods for image generation?
Using our LaonGEN service is remarkably simple. We simply uploaded one original image of 96Newyork's Collar Short-Sleeve Knit, and the AI autonomously generated new images, changing backgrounds, poses, and even lighting.
Our main focus was to ensure LaonGEN accurately captured the chic and sophisticated mood characteristic of the 96Newyork brand. We aimed to express not just the clothing itself, but also the emotional nuances it carries, leveraging LaonGEN's detailed prompt instruction feature. For instance, for the office look concept, we emphasized a more professional and tidy feel, while for the casual concept, we carefully adjusted for a comfortable yet stylish ambiance. A significant advantage was LaonGEN's AI model personalization feature, which allowed us to customize the model's appearance to match the brand's desired aesthetic. For this project, we used our LaonGEN model, Luna.
What was most impressive was the time-saving benefit offered by LaonGEN. It took only 2 hours from image upload to generating 20 lookbook shots. The ability to quickly produce high-quality images in-house, without the complex processes of booking external studios or hiring models, truly transforms workflow. If this kind of mood can be achieved without a photoshoot, there's really no need for a studio anymore.
💡 Practical Points: Where can LaonGEN-generated images be utilized?
AI-generated images from LaonGEN can be immediately used for the following purposes:
Seasonal Planning Meetings: The ability to pre-simulate various concepts before a photoshoot significantly streamlines alignment within the team during the planning phase. It facilitates decisions like, "This approach seems viable."
Product Detail Page Mood Shots: Since multiple images can be generated from a single product, you can enrich product detail pages with diverse mood shots and emotional imagery. This is effective in encouraging consumers to imagine themselves wearing the clothing.
Social Media Content: The availability of high-quality images ready for immediate upload to social media platforms like Instagram and blogs significantly reduces the burden of daily content creation.
🚀 Conclusion
Frankly, even as a LaonGEN AI Marketer, I often start a project with the question, "Will AI really produce good fashion photoshoots?" However, the results consistently exceed expectations. Especially in perfectly capturing a brand's sensibility, LaonGEN proves to be an incredibly useful solution for fashion companies where brand identity is crucial.
The ability to create high-quality lookbook images so quickly and affordably, without the need for traditional photoshoots, is truly revolutionary. As a marketer, I can now confidently say that with LaonGEN, managing e-commerce content routines without photoshoots is entirely possible.
I highly recommend testing out the LaonGEN service on our website.
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